DESIGN
FIRST
We were born from the desire to break the norm and prove that great design doesn’t need to be expensive. From packaging to final product, design played a significant role in the entire development of our brand.
GREAT
DESIGN
IS FOR
EVERYONE
Bauhaus was envisioned to be an effortless blend of elegance with simplicity. While extracting principles from modernist architecture such as clean lines and a simple framework, the timepiece expands on the concept by defying symmetry and conformity with subtle elements. The little breaks in consistency create a final model that exudes versatility and boldness. It is a respectful understanding of the past while fiercely defining the future.
LAYERS
OF
DESIGN
The All Mies packaging is inspired by the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids, and it lets form follow function. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
